400 years of STEINMETZ flour tradition

STEINEMTZ IN SOUTH KOREA | 2016 -

Since 2011 the leading southkorean bakery buys STEINMETZ rye and spelt grain. In 2016 they expand the partnership and express their interest in STEINMETZ wholgrain.

SHOP IN TOKYO, RYEGRAIN FOR SOUTH KOREA | 2015 -

Licensing partner Andersen Bakery opens another STEINMETZ shop in Tokyo, Japan – a flagship shop of German baking culture for the Asian market.
STEINMETZ also increases its exports, regularly selling containers with STEINMETZ rye grain to the leading baker in South Korea.

2015 shop Tokyo small

STEINMETZ IN DUBAI | 2015 -

Heidei Chef Solutions sells STEINMETZ wheat and rye flour to the bakeries of the luxury hotels in Dubai and the United Arab Emirates.

STEINMETZ IN CHINA | 2014 -

A great chinese trade baker bakes many different pastries with STEINMETZ premium flour.

“STEINMETZ” AND “STEFAN STEINMETZ” AS BRANDS | 2013 -

The brand “STEINMETZ” is repositioned and divided. “STEINMETZ” in the famous red ribbon is the brand for end consumers and is only used for products that, along with the flour as an ingredient, are made in accordance with the seven steps of the STEINMETZ 1892 purity principle.
The brand “STEFAN STEINMETZ” is now the brand reserved for bakers by trade who use STEINMETZ flour as an ingredient in their own recipes.

2013 die Marke

SALES CORPORATE ONCE MORE | 2012 -

After 30 years of licensing, Steinmetz takes control of its own sales once again. The licensing agreements with all milling partners are subsequently terminated. Steinmetz installs its facilities with new milling partners and thus fulfils its regionality standards. The wheat flour now comes from Schleswig-Holstein, the home of STEINMETZ. The rye flour comes from Lüneburger Heide, and the spelt comes from Mecklenburg-Vorpommern.

THE REPOSITIONING | 2011 -

Steinmetz resolves for a tactical repositioning within a 3-year span and begins a partnership cooperation with Hamburg merchant Klaus-P. Wesseling.

JAPAN AND SOUTH KOREA | 2009 -

Steinmetz serves its customers in Japan and South Korea by adjusting the brand to the respective countries and special bread recipes.

2009 japan korea asien

CORPORATE DEBUT OF TOBIAS STEINMETZ | 2005 -

The master baker and graduate in business administration Tobias Steinmetz becomes the 11th generation to work in the company.

CONFIRMATION BY LEFO INSTITUT | 2000 -

The LEFO Institut, an independent trade laboratory, conducts comprehensive experiments on Steinmetz products. The uniqueness of the product is confirmed. The beneficial, soluble fibre present upon removing the woody, contaminated layer is especially impressive, along with the incredible values for the removal of contaminants and bitter compounds.

2000 lefo

THE STEINMETZ GRAIN | 1997 -

Steinmetz delivers unified advertising concepts for its licensed bakers. The “Grain” has its time in the limelight.

1997 steinmetz koernchen

STEINMETZ BAKER’S HANDBOOK | 1996 -

The Steinmetz Baker’s Handbook with new ideas for bread appears.

THE LEAVENING PROCESS | 1994 -

STEINMETZ develops a new leavening process and is granted another patent.

NEW PATENT | 1992 -

The Steinmetz process is improved by an innovation.
A new patent is granted.

NEW STEINMETZ BREAD CONCEPTS | 1991 -

Steinmetz keeps on inventing new concepts. This year the »Wurzelbrot« and »Bitmacher« come into the market.

1993 Brotkonzepte

NEW CUSTOMERS in new federal states | 1990 -

Steinmetz wins customers in Germany’s new states that had not known Steinmetz since 1945.

1990 STEINMETZ rgb kundenlogo

The effects from Chernobyl | 1986 -

The world experiences the nuclear disaster in Chernobyl. A lot of food is contaminated. However, thanks to the Steinmetz process, Steinmetz bakers had advantageous values in their baked goods. The Steinmetz products are least contaminated.

New contracts and licences | 1985 -

Steinmetz conquers new frontiers! The company signs an agreement with the millworks Gloria Mühlenwerken Bad Oldesloe and grants exclusive baking licences to professional bakers around Germany.
Steinmetz grants the emergent baking trade its premium flour, with its recipes and advertising concepts.

A PAINFUL DEPARTURE | 1984 -

A jolt tears through the industry. Many bread facilities have to close because of restructuring. Steinmetz involuntarily loses its licensing partners within a very short period of time and is forced to restructure. Steinmetz bread is no longer available in stores, much to the regret of many customers. It is a painful departure.

BRAND RELAUNCH | 1983 -

STEINMETZ starts up a new brand relaunch in cooperation with Paech Brot.

1983 sortiment Markenrelaunch

STEINMETZ BREAD FACTORIES | 1980 -

Steinmetz breads are produced by the following bread factories for supermarkets:
– Paech Brot (northern Germany + Berlin)
– Wittler Brot (Berlin)
– Dinges Glockenbrot-Fabrik (Offenbach/Main)
– Coppenrath Feingebäck (Geeste-Groß Hesepe)
– Kaspar Prünte (Münster)
– WEPU Brotfabrik (Ascheberg)
– Conrad Troullier Brotfabrik (Essen)
– Hermann Deppermann Brotfabrik (Gelsenkirchen)
– Herrmann Brotfabrik (Cologne)
– Tenter & Dehnen Brotfabrik (Mühlheim/Ruhr)
– Klemme GmbH (Niestetal b. Kassel)
– Huober-Brezel GmbH (Erdmannhausen)
– Karl Jaus & Söhne (Stuttgart)
– Müller Brot (Munich)

1977 Brotregal

ROSEMARIE STANGE-STEINMETZ JOINS THE COMPANY | 1977 -

Martin Steinmetz daughter Rosemarie Stange-Steinmetz becomes owner and takes over management of the company with her husband Gunter Stange-Steinmetz.

1977 Rosemarie Stange Steinmetz Eltern

DEATH OF MARTIN STEINMETZ | 1977 -

Martin Steinmetz, sun of Stefan Steinmetz, dies after leading the company more than 50 years. Under his management STEINMETZ breads become in the thirties Germany´s and European leading whole grain bread. After the second world war he reconstructs STEINMETZ bread and leaded it to Germany´s most sale whole grain bread in supermarkets in the seventies.

1955 Martin Steinmetz

BIRTH OF TOBIAS STEINMETZ | 1976 -

Tobias Steinmetz is born into the 11th generation of the family.

STEINMETZ IN JAPAN | 1973 -

Steinmetz grants a milling licence to Japan that has existed to the modern day. Steinmetz bread is baked in accordance with original recipes as of 1976!

GERMANY’S LARGEST BREAD BRAND | 1971 -

Steinmetz is the largest domestic bread brand, with a high market share in industrially produced baked goods. More than 2.5 million Steinmetz breads leave the plants per month.

1971 Messestand brotmarke

ADVERTISEMENTS FOR STEINMETZ | 1970 -

Steinmetz advertisement films for “Kraftbrot” and “Landbrot” appear on television.

NEW PACKAGINGS | 1968 -

Steinmetz developes new designed packagings for sliced bread

STEINMETZ AT THE OLYMPICS | 1964 -

Steinmetz advertises at the Winter Olympics in Innsbruck.

THE LOGO IS CREATED | 1963 -

The distinctive Steinmetz lettering used today is created.

1963 Steinmetz Schriftzug

VEHICLE DESIGN | 1959 -

Steinmetz is advertised on many delivery vehicles.

1959 Steinmetz Brotwagen VW Bully

STEFAN STEINMETZ’S 100. GEBURTSTAG | 1956 -

Stefan Steinmetz’s 100th birthday is celebrated with a commemorative publication.

COMIC MOVIE | 1956 -

The character Baldwin the Mill Imp appears in an educational Steinmetz cartoon.

COOKBOOK AND ADDITIONAL PRODUCTS | 1955 -

The Steinmetz cookbook is published. Additional Steinmetz products like energy food, crisp bread, noodles, and semolina pudding enter the market.

1955 Kochbuch und Zusatzprodukte

BALDWIN THE MILL IMP | 1954 -

Baldwin the Mill Imp represents Steinmetz as a sympathetic character.

1954 Balduin

NEW DESIGN | 1952 -

Steinmetz undergoes a brand revival with the new design.

NATIONAL LICENSING PARTNERS | 1950 -

Steinmetz finds, licenses and accompanies partners all around Germany to produce and market Steinmetz breads.

MORE POSTER ADVERTISING | 1949 -

The age of creative advertising begins once more for the company upon the currency reform.

1949 Design plakatwerbung

REBUILDING AFTER THE WAR | 1945 -

Martin Steinmetz returns unscathed from the War and begins rebuilding the company from Schleswig-Holstein. The headquarters are now in Krempe near Itzehoe.

STEINMETZ PROMO | 1940 -

The Steinmetz advertising promo “Herr Bang” (Mr. Bang) is aired for the first time and is a massive success.

WORLD WAR II | 1939 - 1945

Martin Steinmetz is conscripted as a soldier for a second time, and the company is managed by a relative in the meantime. Corporate headquarters are destroyed and the sales areas in Germany and Europe are lost.

STEINMETZ AT WITTLERBROT BERLIN | 1939 -

Ther Berlin Bakery "Wittlerbrot" bakes more than 80,000 STEINMETZ bread each day.

1939 wittlerbrot

STEINMETZ MILL AND BAKERY COMMENCES PRODUCTION | 1938 -

Just one year before, the planning and construction of Steinmetz’ own mill and bakery in Ottendorf-Okrilla near Dresden began

1940 Produktionsstart

FOUR NEW POSTERS | 1934 - 1936

Many modern advertising posters ensure long-term success.

1935 vier neue plakate

FAIR STAND | 1933 -

Bread, flour and nutritions on the fair stand in Breslau 1933.

1933 1 800x533 Messestand

40 YEARS OF STEINMETZ | 1933 -

A special advertising poster appears on the company’s 40th anniversary.

1932 40 Jahre

POSTER “POWER PROVIDER” | 1932 -

The new poster “Power Provider” is released

1932 Kraftspender

STEINMETZ TRADEMARK AND HANDBOOK | 1931 -

The new Steinmetz trademark is registered and the handbook for bakers is published.

1931 Schutzmarke

DEATH OF STEFAN STEINMETZ | 1930 -

Stefan Steinmetz dies on 1 January of this year, with many from the industry present and many obituaries from Switzerland. His son Martin Steinmetz continues managing the company alone.

1930 tod stefan steimetz

POSTER “OUR DAILY BREAD” | 1930 -

A new poster appears in 1930: “Our daily bread”

1930 Plakat taeglich brot

ADVERTISING POSTERS | 1928 -

STEINMETZ designs colourful, creative advertising posters to serve as a template for later theatre advertising.

1928 2 Werbeplakate

FIRST STEINMETZ FACILITY IN SWITZERLAND | 1927 -

Installation of a Steinmetz facility at the Swiss mill Augsburger in Eymatt, near Berne.

PUBLICATIONS “BREAD AS A BRAND” | 1927 -

Under the direction of Stefan Steinmetz, Steinmetz releases publications on the topic of “Bread as a Brand”.

STEINMETZ-MÜHLE UND BROTFABRIK GMBH | 1919 -

Steinmetz and August Wittler form a joint company in Berlin with the name “Steinmetz-Mühle und Brotfabrik GmbH”.

INSULATED BRAND BAKING MOULD AS PATENT | 1919 -

Steinmetz invents the insulated brand baking mould and receives a patent.

It is capable of baking whole-grain bread to perfection while maintaining optimal freshness and flavour. Many Steinmetz breads are baked in this mould from here on out, and become a quintessential brand product with the trademark sleeve.

FOUNDING OF “DEUTSCHE MÜHLE BERLIN” | 1915 -

Steinmetz founds the “Deutsche Mühle Berlin” to fundamentally insure his grain supply during World War I.

MOVE TO BERLIN AND ABANDONMENT OF PATENTS | 1914 -

The corporate headquarters of the mill and bakery are relocated to Berlin. Steinmetz offers the abandonment of patents for the sake of the health of the German population. The imperial government declines in light of World War I.

DR. MED. BIRCHER-BENNER | 1912 -

Stefan Steinmetz bakes and distributes on behalf of his important companion Dr. Bircher-Benner bread from the unique STEINMETZ grain.
Bircher-Benner knew that the refining of the grain by STEINMETZ is the secret of high nutritional strength, good taste, and particular digestibility.

NEW BAKERY AND GOLD MEDAL | 1911 -

A second Steinmetz bakery is opened with a mill in Mannheim. Steinmetz bread receives another gold medal at the hygiene exhibition in Dresden.

1911 das neue Backhaus

THE FIRST ADVERTISING POSTER | 1910 -

The first Steinmetz advertising poster: “Gives strength and health” is publicly displayed and advertised.

1910 werbeplakat getreideveredelung

GOLD MEDAL | 1905 -

Steinmetz bread is awarded another gold medal in Leipzig.

THE FIRST BAKERY | 1902 -

Steinmetz opens its first bakery in Bad Kreuznach.

1902 Erste Backhaus

KNEIPP PRODUCTS | 1898 -

During a course of treatment Stefan Steinmetz meets Father Kneipp. Kneipp follows Steinmetz’s idea. The Schroth cure and Kneipp-Schroth bread are permanently influenced by this acquaintanceship.

PRODUCT EXPANSION | 1897 -

Stefan Steinmetz and Dr. Bircher-Brenner meet and come to respect one another in Switzerland. Together they conceive ideas and products (bread, muesli) which become a part of the daily meals at Zurich Sanatorium. Bircher-muesli remains famous to this day.

BRAND REGISTRATION | 1895 -

Steinmetz finally becomes a brand alongside being a patent. It is successfully registered with the trademark registry of the Imperial Patent and Brand Office.

Steinmetz markteinrag 1895 1

BIRTH OF MARTIN STEINMETZ | 1894 -

Stefan Steinmetz’s son Martin Steinmetz is born. He will manage the company for over 50 years.

Matin Steinmetz geburt 1894

HISTORICAL TEXT “OUR DAILY BREAD” | 1893 -

Stefan Steinmetz publishes his book Our Daily Bread – How it is and How it Should Be.

THE FIRST GERMAN TRADEMARK BREADS | 1892 -

The four complete whole-grain breads conceived by Steinmetz are distinguished as the first German trademark breads in Leipzig with a gold medal. From the very start all breads are placed in a sleeve with promotionally effective texts, baked in tin baking moulds with text of the brand name. Advertising materials and posters support sales. A unique branding concept at the time.

INVENTION AND PATENT | 1892 -

The first global patent for cleaning by the Steinmetz method is granted on 9 February 1892. The industry is surprised and excited. The invention suits the time of reforms and social change. As early as 1889 Stefan Steinmetz knew that grain needed to be cleaned more efficiently and, above all, more naturally. He began to sketch out his machine and he developed a new device that could naturally clean grain and effectively peel the dirty husk.

Erfindung patent 1892 1

STEFAN STEINMETZ’S TRAVELLING YEARS | 1878 - 1899

After successfully completing his studies as a master miller and obtaining his degree as a mill engineer in Munich, Stefan Steinmetz begins his “years on the road”. He becomes acquainted with European milling and baking methods.

BIRTH OF STEFAN STEINMETZ | 1858 - 2016

Stefan Steinmetz is born on 2 November 1858 in Marktbreit, Upper Franconia as the 8th generation of the Steinmetz family.

1878 Stefan Steinmetz 1

JOHANN Christoph STEINMETZ | 1819 - 1881

Johann Christoph Steinmetz lived and worked as the owner of a high-quality mill in Marktbreit, Upper Franconia

GEORG MARTIN STEINMETZ | 1753 - 1819

Georg Martin Steinmetz lived and worked as a miller in Enheim.

JOHANN MICHAEL STEINMETZ | 1716 - 1770

Johann Michael Steinmetz lived and worked as a miller in Mönchsondheim.

JOHANN CARL STEINMETZ | 1682 - 1752

Johann Carl Steinmetz lived and worked as a miller in Bad Windsheim.

GEORG STEINMETZ | 1652 - 1715

Hauptext

Georg Steinmetz lived and worked as a miller and water engineer in Oberndorf.

GEORG STEINMETZ | 1620 - 1681

Georg Steinmetz, founding father of the current Steinmetz milling family, is born. His birth is directly accountable. However, historians believe that the family’s milling tradition goes back much further. He later lived as a miller and water engineer in Oberndorf.

georg steinmetz 1620 1681